We've seen over the last several years incredibly creative work done with tape purchased from our web site. From hula hoops to art installations to window displays customers have used our tape in a myriad of ways. We just saw a new window display one recently posted online so we thought we'd showcase a few of these now.
Monika Grzymala's Distortions 2008 art installation in Vancouver, BC
POST 27 window display in Chicago, IL
Martha Stewart gift wrapping in Blueprint November/December 2007
Martha Stewart halloween decoration in Martha Stewart Living October 2008
We've recently launched a redesign of FindTape.com's home page and page navigational elements. In the top navigational there is now a 'Shop By Category' button which opens up to show an expanded category listing including the first few subcategories belonging to a category. Hopefully this will allow customers to see the full breadth of tapes carried on the site and also allow quicker access to the subcategory level on the site. In the bottom navigation we now show you images and provide links to your most recently viewed products. On the home page another larger keyword search tool is included in addition to the one shown along the top navigation. There is a promotional area on the home page which rotates items we think could be of interest. We also now show product thumbnails for our main categories in case you know what a specific type of tape looks like, but may not be sure what category it lives under. Once you browse it to the site we still provide a left-side navigation bar to allow you to switch between categories and subcategories. In addition a link is provided there to information regarding our partnership with Bongo International Parcel and Mail Forwarding which services our international customers where we do not ship direct. We hope these changes make the site more usable and we'd love to hear your feedback. Thank you.
It’s always been easy to order multiple colors of a tape when ordering full cases, but very time consuming when ordering individual rolls. Now we’ve made it much faster. If you want to order single rolls of a tape in multiple colors or sizes, here’s what you do:
Let’s say you’re a hooper and you want to purchase single rolls of the 3/4" JVCC V-36P vinyl tape in all 17 colors it is offered in. Just add one of the items, in any desired color, to your cart. You’ll then see a pop-up window where you should click on "Continue Shopping". At that point all you need to do is change the color selection (the quantity will have already been saved) and click "Add to Cart" again. Do this until all of your desired colors have been placed in your cart.
The “Continue Shopping “ button avoids numerous clicks where you’d have to first get back to the JVCC V-36P product page before placing the new color in your shopping cart. I hope this simplifies the ordering process for those of you who are ordering single rolls of different colors or sizes of the same product.
So after being on my TO-DO list for 5 years I'm finally getting around to starting a blog for FindTape.com. A little history on the company - for over 6 years I worked for Fry (a web development company) as the Technical Director for their New York office. While there I architected ecommerce sites such as Godiva, Waterford, Wedgwood and Gracobaby.com. In 2003, I decided as a way to learn the new Microsoft .Net platform I would build my own ecommerce site as a side project to get up to speed on the new framework. I was also familiar with adhesive tape since I periodically helped out at a family-run tape converter (a company that takes jumbo log rolls of tape from manufacturers and slits them to standard-size tape rolls). The site launched in 2004 and for the first couple of years I periodically added new functionality. At the same time, I was also getting my Masters of Information Systems from NYU and built some aspects of the site as project work for some web-related classes I was taking. After a couple years the "side project" took on a life of its own and now its my primary line of work.
Since I'm a web developer at heart, over the last 6 years I've been much more likely to add new functionality to the web site (e.g., making the Tape Finder more robust or adding AJAX quick view popups to our search results and category-landing pages) than I've been on the marketing and social media sides. Guess that's why it's taken 5 years to get a blog up and running.
The purpose or goal of this blog will be to pass along interesting or useful information regarding the adhesive tape products we sell on the web site. From time to time I may also write about web development as far as how it relates to functionality on the FindTape.com site. So if you're looking for a one-stop-shop for tidbits on both adhesive tape and web development look no further.