2. October 2013 15:45
It happens all the time: A customer orders a product. Your fulfillment team pulls and packages the item. Then they ship it to the customer, who receives the package, opens it and discovers that the item is defective or it's the wrong one.
Returns are a part of doing business, and with the holiday shopping season just around the corner the shipping season is about to ramp up into high gear. According to the Internet Retailer website, the top 500 online merchants report an annual return rate of 3 percent. When you consider that online sales raked in $289 billion for retailers in 2012, that's a lot of merchandise being shipped back and forth.
Your goal should be threefold:
- Minimize the public relations hit you take for shipping the wrong or defective product.
- Get your item back in one piece.
- Make the return-shipping process as easy as possible on the customer and your team.
And it all comes down to adhesive tape. Yes, adhesive tape for returns is the gift that keeps on giving.
Including adhesive tape for returns with the replacement item you send to your customer sends a message to your customer that you acknowledge the mistake and want to make the return process as easy for them as possible. It also makes it much more likely that your customer will ship the original item back in a timely manner; and that you'll get it back in one piece.
See? Everybody wins when you include adhesive tape for returns with your replacement items; especially when you send your customers Decker RT150 Return Tape.
First, Decker RT150 Return Tape is pre-cut, meaning that all your fulfillment team needs to do is drop a few pieces of the tape in with every replacement item being shipped out. Second, it's been proven to be effective in securing boxes; including in industries such as pharmaceuticals and printer ink. Third, it's easy to use. Decker RT 150 has been designed with a center split paper release liner, making it incredibly easy to use. All three are not only a nice thing to do for your customers, but they are also make for really good public relations.
The holiday shopping season is right around the corner. Give your customers, and yourself and your company, the gift of Decker RT150 Return Tape this year. You (and the roughly 3 percent of your customers who are likely to return products this year) will be glad you did.