So after being on my TO-DO list for 5 years I'm finally getting around to starting a blog for FindTape.com. A little history on the company - for over 6 years I worked for Fry (a web development company) as the Technical Director for their New York office. While there I architected ecommerce sites such as Godiva, Waterford, Wedgwood and Gracobaby.com. In 2003, I decided as a way to learn the new Microsoft .Net platform I would build my own ecommerce site as a side project to get up to speed on the new framework. I was also familiar with adhesive tape since I periodically helped out at a family-run tape converter (a company that takes jumbo log rolls of tape from manufacturers and slits them to standard-size tape rolls). The site launched in 2004 and for the first couple of years I periodically added new functionality. At the same time, I was also getting my Masters of Information Systems from NYU and built some aspects of the site as project work for some web-related classes I was taking. After a couple years the "side project" took on a life of its own and now its my primary line of work.
Since I'm a web developer at heart, over the last 6 years I've been much more likely to add new functionality to the web site (e.g., making the Tape Finder more robust or adding AJAX quick view popups to our search results and category-landing pages) than I've been on the marketing and social media sides. Guess that's why it's taken 5 years to get a blog up and running.
The purpose or goal of this blog will be to pass along interesting or useful information regarding the adhesive tape products we sell on the web site. From time to time I may also write about web development as far as how it relates to functionality on the FindTape.com site. So if you're looking for a one-stop-shop for tidbits on both adhesive tape and web development look no further.